Tuesday, October 12, 2010

Simon Patterson India Tour Poster

It went from trippy to terrible. Yeah, it happens.. 
I really like the way the first poster had turned out, ofcourse the event management didn't seem to agree and so I ended up with this...

And this was the first one that i was really happy with.. wanted this busy feel which had worked out well. Wish they had used this one.

Oh well...

Friday, October 8, 2010

TEG Rebranding

Potential logo options for The Environment Group. TEG provides climate change advisory and sustainability services to its clients. Logos have been created for Prakrithy Design's pitch to the firm.

Crazy Donuts

Just some logo that I designed for a friend who is opening up a franchise of mini donut carts. Don't know if any of these logos will be used.
But I was pretty happy with the outcome.

Tuesday, August 17, 2010



Done as a part of my internship at Freedom Tree Design, Mumbai last year. This textile print was pains taking, but I totally love the end result.

Drawing out the illustration with pen and ink on an imperial size sheet almost took all day.

And then the even more painful conversion to a vector format WITH colour!

But in the end it was looked pretty awesome..

Monday, July 19, 2010

Crazy Card!

L iast week I went absolutely crazy working on a friends business card, who is a DJ.
We decided on going for a collage sort of feel. Keeping that in mind I just went crazy and I think it shows. I generally work in a very rigid grid kinda style. So this was definitely different.
The idea stemmed from playing cards where if you flip the card the image still reads the same. However, here I wanted to show an abstract version of what's happening on a dance-floor. So you get both the DJ's view and the 'party animals' view. This idea carries to the back of the card as well.

Saturday, July 10, 2010

The Alphabet

After taking a vitamin pill on an empty stomach.. I have taken ill..suffering all day (How I love self-pity!)
But then it rained..and I wanted to get my Windsor Newton out.. and in my search for paper I found old photocopies which I decided to use as my "canvas".
This is me having fun on a lovely Bangalorean day. Hoping I can work some more with old sheets of useless copies...

PS I am still feeling sick (now going back into the world of more self pity)...

Thursday, July 8, 2010


Finally...it's that time of the year..Been waiting for it for the past four years..
But now that it's here, I am dreading it. 

DIPLOMA PROJECT!! ahhhhhhhhhh
So now...I also have a new blog dedicated completely to the next 3months of my life...
Letterpress Pi >> This way to the blog...Click away

Saturday, April 10, 2010

Cutting Chai!!

Packaging for an instant ready mix tea. The target audience is foreigners looking to take home an Indian experience and urban working Indians from the age group of 24 to 40.

Saturday, March 27, 2010


Design for a wine bottle which would contain in it, the sci-fi story Anomalous Structures of My Dreams by Shayne M. Bell.

The structure has been created using sheets that are about 220gsm.

A quote from the story:
Mr. Schumberg's projects had combined with the other projects escaped from his laboratory to create monstrous machines they had never intended.

Friday, March 26, 2010

WOOF maadi! Campaign

Before I came into this world,my family already had our first dog.
I was the +1 to this family.
I have since loved dogs and rarely seen stray dogs as a threat. But, I have watched my friends run from not just strays but even from the domestic dogs.
At the end of the day, we must understand that like all humans, dogs have similar emotions..they may not speak..
But living on the street is not something any of us like and it has nothing to do with being a human or a dog...

The “WOOF maadi!” campaign is an attempt at trying to get the people of Bangalore to nurture a relationship with a stray dog, that could lead to a possible adoption.

Some early sketches:

Some of the work from the campaign:





Wednesday, March 17, 2010

Passion Fruit Pass

Passes designed for a play to be performed by students from Srishti School of Art, Design & Technology.
Passion Fruit will be performed at Indiranagar (by invitation only), Opus and at the Srishti Campus.

Apple Worship

An editorial illustration for the the article iPad therefore iWant?Probably. Why? iDunno.
You can read the article at Guardian UK .

I did this illustration using my Wacom Intous 3 tablet.


Thursday, February 25, 2010

Sunday Market

For a recent class assignment I went to city market to click photographs for inspiration. And then from some of these photographs I developed a series of four postcards.
The Sunday Market at City Market is an mad house. Crowded, cluttered and cut throat sales. You can find everything right from undergarments to washing machines. The whole road is crowded vendors on either side selling goods. People haggling, each one trying to make a buck in the utter chaos.
While I walked around I came across some boys who were busy selling some products and all of them wanted to be clicked (they saw the D-SLR in my hand..)

So the four postcards that I have made showcase the products they sold and their faces. Each product has been used to generate a pattern to represent the chaos, the constant cycle of sales and consumption and the spirit salesmanship of these boys.

Tuesday, February 23, 2010

The Black Pill

It was cold and windy.
John dug his hands deeper into his pockets, an attempt at trying to beat the cold.
His scarf blew in the opposite direction as the wind hit his tweed jacket.

Funny how when you feel alone the streets seem to reflect the same emotion.
He smirked and then it hit him.
He started to cry, silently. The mannequins were his audience.

He stopped. He looked up and saw the towering skyscrapers. He felt small and insignificant.

He then walked into a building, nothing too fancy. The facade was rather welcoming. He noticed for the first time the two trimmed shrubs in the pots.
John got into the elevator. The way up seemed so long. He slumped against one corner and watched the indicator show which floor he was on.

Finally the doors opened at the 20th floor. He fumbled with his keys and he was crying again.
He got into his house. Minimal but homely. But it didn't matter anymore.

He walked over to the ornamental fireplace and kept the prescription and the black box. He sat on the little stool close by, and got his cellphone out.
He said “Gary”
He kept that by the phone next to the prescription. The phone rang five times and then went to the answering machine “....Please leave a message.”

John shed more silent tears as he spoke, “It's over. I am done. I...I...I have to take the black pill. He said I can't be cured. I have AIDS. I am of no use any more. Society doesn't need me and I must take the black pill. I ....”

And the answering machine automatically cut the call.

“A machine cut the call and now a pill would cut his life short. Ironic.”, he thought as he took that prescription in his hand.

As he read it for the 5th time in the past 30mins, the last 30mins of his life..
“...After further diagnosis, I confirm John, age 32 has AIDS. It is my medical opinion that he take the black pill as he has now rendered himself useless to society and is now a hazard to the people. Signed Dr...”
The writing got blurry.

More tears..John folded the letter and tore it and the then tore it again and again. He let go of the pieces. They fell to his feet like confetti. He put his head in his hands and cried.

He stood up and looked at the black box. It was his death certificate. He touched the box and he had goosebumps on his hand. Sweat on his brow.
He opened it.

It sat beautifully on cushion. The black pill was shiny and it reflected John's face on it as he stared at it.

He picked it up.

The pill had already begun it's work. Human contact was enough really. It changed the persons perception of the pill itself and made the person take it.

John's hand moved to his mouth, it opened. He put the pill in and swallowed.
His eyes shut and as he shut them, he fell.
He lay there lifeless on the floor. His prescription lying around him..like confetti.

A small light beeped over the fireplace.
It meant the officials knew the pill had been consumed. They would come to dispose of the carcass.


Murphy sat with his drink. He kept moving the glass in small circles as he rested on his plush chair. A big huge side lamp on his right. On the side table was a family photo. It was a old family photo in a metal vingate frame, from when things were great.

He sighed. He looked at that photo and said aloud, “I shall be with you soon.”
He smiled.
He got a piece of paper out and read it aloud, “Dr. Murphy Holt. It is my medical opinion you take the black pill as you have completed your services to society. Signed Dr.Murphy Holt”

Not too many people could do this. But he could. He was a man of international stature (on the wall are medals, certificates and plaques). He stood up and walked to one of the plaques.

Noble Prize in Medicine for creating the Black Pill. He looked at it proudly.
He had created it so that his wife could die a painless death. He remembered her being in pain 30years ago. The cancer had taken over and she lay in a hospital bed and nothing could be done...

His thoughts were interrupted by the ringing of the door bell.

He walked through the hallway to the door.
As he opened the door, the door came flying in his face. It hit him on his nose and fell back.

A man walked in and the Murphy could only see a silhouette through his blurry vision.

“How could you do this? You killed him! YOU KILLED HIM?!”

Murphy tried moving backwards, still on the floor.. “What are you talking about?”

The silhouette moved closer and closer, “Don't tell me you don't know why I am here!”
The figure was now in his face.

“He..He...” “I... I... just gave him my medical advice..”

“You hate people like us? Don't you... But..he was my lover!”
The silhouette grabbed him by the collar. Lifted him and pushed the old man against a wall.

Murphy tried to struggle.
"You don't have to do this"
The silhouette pushed him harder against the wall.
"Accept death.." Murphy said still trying to struggle.
“You killed him...and.. that I WILL NOT accept!”
The silhouette stabbed him.And stabbed him again.

Murphy screamed in pain. As he slumped to the floor in a pool of blood, the black box fell out of his pocket.

The silhouette picked it up and dropped the knife. He stood there holding it.
He walked to the chair and went to the side table. He opened the pill box. Took the pill in his hand.
He looked at the family picture and picked it up..

He said.. “This was for John. I am sorry...Mom!”

A small light beeped over the medals, certificate .
It meant the officials knew the pill had been consumed. They would come to dispose of the carcass.